What Are Templates in WhatsApp and WhatsApp Business API?
Templates in WhatsApp and WhatsApp Business API are pre-approved message formats used for sending business-initiated messages to customers. These are mainly used for notifications, alerts, and customer engagement.
Use Cases of WhatsApp Templates:
Order Updates: "Your order #1234 has been shipped. Track it here: [link]"
Appointment Reminders: "Reminder: Your appointment with Dr. Smith is tomorrow at 3 PM."
Payment Confirmations: "Thank you for your payment of $50. Your invoice is attached."
Support Follow-Ups: "Hello! We noticed you had a query. Is there anything else we can help with?"
Marketing Messages (With Opt-in): "Exclusive offer! Get 20% off on your next order. Use code WELCOME20."
Template approval depends on Meta and usually takes 15-20 minutes. Once approved, you can send it to your clients.
Here are common reasons for rejection:
Policy Violations include spam, misleading information, or restricted content.
Formatting Issues – Incorrect formatting, broken variables, or missing placeholders.
Promotional Content – Too promotional or aggressive messaging.
Poor Quality – Unclear text, excessive capitalization, or too many special characters.
Duplicate Content – Submitting the same template multiple times.
Low User Engagement – High block or report rates from users.
Make sure your templates follow Meta’s guidelines to avoid rejection.
If you have any questions or need assistance, please contact us at support@controlhippo.com. We're here to help!
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